It Girl, Every Era

A personal creative experiment exploring a bag’s timeless appeal through the unapologetic glamour of the early 2000s. Inspired by Y2K pop culture and the Paris Hilton era, I developed a playful visual narrative paired with sarcastic captions. Rather than centring the product in a traditional campaign, I embedded it within the story, allowing its character and versatility to emerge naturally through the imagery, humour and cultural references.