Beyond the Catalogue

Evolving Naramaxx’s traditional catalogue and commercial fashion imagery into bold, editorial-style campaigns through AI-driven creative direction. By combining distinctive visual storytelling with consistent campaign aesthetics, the project brought a more dynamic perspective to the brand’s fashion content. Over two months, the account gained 4,000 organic followers, generated 2 million interactions and achieved 300,000 Reel views, demonstrating the scale of engagement alongside the creative evolution.